PLAYR Youth was created by our internal team who saw a gap in what was available for growing athletes. We didn’t want adult formulas scaled down, sugary shortcuts, or stimulant-driven products masked as “youth-friendly.”

Led by founder and CEO Dustin Vann, the idea for PLAYR started at home—with his own kids—and quickly became a mission to build what should have existed all along: clean, science-backed performance support designed specifically for youth.

Every product is the result of hands-on development, real-world testing, and an uncompromising standard for what we’d give our own kids. PLAYR isn’t a trend or a quick fix—it’s a long-term commitment to supporting the next generation of athletes the right way.